Ally Budde
Creative Strategist for Brand and Content
Been Thinkin’ above sea level…
Altitude training has traditionally lived in the margins, reserved for elite athletes, clinical environments, or Olympic preparation.
Introducing SIMULATED altitude training to the U.S. market meant not only launching a brand, but educating an audience on the science and technology that makes it possible.
MOre to explore…
At Higher Agency, brand storytelling lived at the intersection of strategy and execution. Supporting multiple client accounts meant stepping into distinct worlds, each with its own voice, audience, and visual language.
It was a beautiful balance of introducing fresh creative energy while protecting the consistency that made each brand feel established and refined.
Specialty coffee has long been defined by cafés and ritual: Slow mornings, familiar comfort, and spaces designed to be experienced in person.
Introducing instant latte powder meant translating that same quality and intention into something portable, approachable, and built for everyday life, without losing the craft behind the brand.
Ally Budde 